FileConverterPro

UTM Builder

Build UTM-tagged URLs for campaign tracking online for free. Enter source, medium, campaign, term, and content parameters. Copy the tagged URL instantly.

Runs entirely in your browser — files never uploaded

Presets:
UTM Parameter Reference
utm_sourceIdentifies the traffic source (e.g., google, newsletter, facebook)
utm_mediumIdentifies the marketing medium (e.g., cpc, email, social)
utm_campaignIdentifies the campaign name (e.g., spring_sale, product_launch)
utm_termIdentifies paid search keywords (optional)
utm_contentDifferentiates similar content or links within the same ad (optional)

How to use UTM Builder

  1. 1. Enter your URL. Paste or type the destination URL you want to tag with UTM parameters.
  2. 2. Fill in UTM parameters. Add the required source, medium, and campaign name. Optionally add term and content.
  3. 3. Use a preset (optional). Click a preset button to auto-fill common values for platforms like Google Ads or Facebook.
  4. 4. Copy the tagged URL. The full URL with UTM parameters updates in real time. Click Copy to grab it.

FAQ

What are UTM parameters?

UTM (Urchin Tracking Module) parameters are query string tags added to URLs that help analytics tools like Google Analytics identify where traffic comes from, what medium was used, and which campaign drove the click.

Which parameters are required?

For meaningful tracking, you should always include utm_source, utm_medium, and utm_campaign. The term and content parameters are optional and typically used for paid search and A/B testing.

Do UTM parameters affect SEO?

No. UTM parameters are used for analytics tracking only. Search engines generally ignore query parameters for indexing purposes.

Is the URL shortened?

This tool does not shorten URLs. It displays the full tagged URL which you can then shorten using any URL shortener service if needed.

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